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A recent study by Graduate School of Business Prof. Baba Shiv found that people's perception of a wine's quality is directly related to its price. #gallery http://daily.stanford.org/image/full/8383
Becca del Monte

A recent study by Graduate School of Business Prof. Baba Shiv found that people's perception of a wine's quality is directly related to its price.

Stanford events honor MLK

Talks, “teach-in,” trivia, dinner among commemorative events at, near Farm
By Andrew Valencia
NEWS| The Martin Luther King, Jr. Research and Education Institute and the Black Community Services Center have sponsored a full schedule of events throughout the week in recognition of the famous civil rights leader.

CS prof wins film award

By Kamil Dada
NEWS| Computer Science Prof. Ron Fedkiw will be awarded the Scientific and Engineering Award by the Academy of Motion Pictures Arts and Sciences for work on computer-generated fluids.

ThinkBIG shows film on sex trade

By Joanna Xu
NEWS| “Anonymously Yours” addressed reproductive health as the third of five films to be featured in the thinkBIG film festival.

Study links price, enjoyment in wine drinking

By Eric Messinger
NEWS| Marketing may do more than persuade consumers to buy a product. For a glass of wine, at least, pricing tactics may actually make people enjoy the drink more.

The World This Week: 01/22/08

By none
NEWS| Two single-engine Cessnas collided over Corona, a suburb of Los Angeles.